Week 4 Questions

1) According to the text "Remediation" the author uses the phrase (in relation to Hollywood's use of computer graphics)
"remediation operates in both directions" - what is meant by this?

He explains this as the user of traditional media, like film n television, being able to “ seek to appropriate and refashion digital graphics, just as digital graphics artists can refashion film and television.”

2) What does Michael Benedikt, author of "Cyberspace the First Steps" introduction argue had happened to modern city by the late 60s, having become more than 'a collection of buildings and streets'?

He argued that the modern city is an “immense node communication.” Not only do the structures and parks become more improved, but everywhere you turn contains some form of communication liaison or device, which also involves some sort of media.

3) In his short story "Skinner's Room" William Gibson describes how Skinner watches a tiny portable 'pop-up' TV set. What can skinner no longer remember? (remediation in relation to television as an idea is neatly summed up in this sentence!)

He can't remember the differences between commercial and programming.

4) Author of the famous pamphlet "Culture Jamming" Mark Dery paraphrases Umberto Eco and his phrase "semiological guerrilla warfare". What does this mean?

He talks about how the person who receives the information has the freedom to interpret it any way they choose, but some “communication guerillas” affect how people interpret a message by giving a pre-determined interpretation of their own.

5) From Mark Dery's pamphlet, briefly describe "Subvertising"

Subvertising is basically a form of graffiti advertising. Some street artist have a message that they want the public to know, or they want to alter a message of a billboard, poster, etc. Subvertising is the illegal practice of public advertising used by the street artists to project a specific message.